| I was reading up on Foursquare on the Washington Post, a social networking tool that adds competition amongst users with a point system, when I saw this ad (right) from Ford :
So I did, in fact,”*Roll over for info” and then saw the second screen (below) What? So you want us to buy a vehicle from you because you saved money by reducing water usage like the rest of us and fired at least 3800 employees in 2009 alone? |
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| If you are going to spend money on advertising, come up with something greener than unemployment and common sense savings.
It also doesn’t inspire much confidence when you’re talking about a resource that is not by any means in shortage in your area. Michigan is surrounded by the largest amount of fresh water on Earth. It’s the equivalent of Siberia claiming they melted less snow this year than last. It’s not as bad as some greenwashing, but I think the reason it is so heinous is because of this specific industry, pulling a green campaign from the ABSOLUTELY lowest fruit that their region would have provided anyway. Let’s hope that Ford, the only non-bankrupt auto manufacturer in the USA, can do a little more than make $1 and turn off the taps when done washing… |
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Green Marketing: FAIL
January 9th, 2010
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