Archive for January, 2011

A Restaurant That Gets Social Media – And Monetized It: AJ Bombers

I’m writing this from AJ Bombers, a relatively new restaurant (almost 2 years old) in the famous and entrenched Water Street neighborhood of Milwaukee’s downtown. For those of you that don’t know of Water Street, it is the magnificent (half) mile of drinking, and specifically beer. It is usually populated by Marquette University students and [...]

Google’s Keyword Tool Explained

A friend of mine and fellow PPC analyst asked me if I had noticed any difference in the performance of my PPC search volumes in the last few months. While things seemed to be normal on the results end, they were significantly off my projections, in the bad way. For those of you that do [...]

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