To follow up on my previous post about The End Of Advertising Agencies and The Beginning of the DIY Small Business Owner…. I couldn’t agree more: The Last Advertising Agency On Earth from FITC on Vimeo .
Archive for the ‘Blog Posts’ Category
Layar Augmented Reality: Not Only Fun, But Necessary For Local Business [VIDEO]
February 12th, 2010
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Layar is a mobile app that I have been playing with for Android Mobile Phones. Basically it uses your camera, GPS location, compass and accelerometer to calculate which way you are facing, and from where, to tell you web information on places near you and in what direction. Wikipedia is the obvious ‘layar’ to play [...]
Women Now Dominate European Online Retail
February 11th, 2010
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Over 61% of online transactions in Europe were initiated by women in 2009. This is in direct contrast to 44% in 2007. Men still dominated travel and services online, but electronic retail now a majority female sector. Data based on some 8 million transactions, not surveys shows that the demographics of online retailing are not [...]
Netflix’s Red Envelope Dead. Why? Supplier Competition
January 11th, 2010
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So Netflix has dismantled its distribution division, Red Envelope Entertainment. This is not news. But neither should it have been. Those of you that have not seen the Red Envelope logo at the beginning sequence of a DVD, this Netflix wing buys the rights to distribution the same way that major movie studios do. They [...]
The Psychology of Marketing at Conventions and Trade Shows
January 9th, 2010
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As I write this, there are thousands of tweets containing the trending topic of CES or the Consumer Electronics Show. This mecca of gadgets, laptops, and basically anything running on electricity is the focal point of any geek’s life this week, and so it should be. As I read about the interesting news that EVERYBODY [...]
Green Marketing: FAIL
January 9th, 2010
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I was reading up on Foursquare on the Washington Post, a social networking tool that adds competition amongst users with a point system, when I saw this ad (right) from Ford : So I did, in fact,”*Roll over for info” and then saw the second screen (below) What? So you want us to buy a [...]
