Scenario: Someone searches for your business and Google has taken the liberty of appending your business name with something not-so-nice. Recently a local business owner (who I won’t identify because it would make things worse) was referred to me about how to remove an autocomplete result in reference to his business. eg. ‘Long Island Tennis [...]
Archive for the ‘Blog Posts’ Category
Why Five Second Video Ads Are The Future
June 1st, 2011
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A few months ago YouTube reported that ads were up 50%, and the marketing world went nuts about how web video was finally paying its way. Marketing people often miss the boat in technology often thinking they still have the one way communication of television and print. YouTube just pumped more 15 – 30 second ads onto [...]
Google’s Keyword Tool Explained
January 4th, 2011
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A friend of mine and fellow PPC analyst asked me if I had noticed any difference in the performance of my PPC search volumes in the last few months. While things seemed to be normal on the results end, they were significantly off my projections, in the bad way. For those of you that do [...]
The Streisand Effect and Why Lawsuits Are Considered A Marketing Tactic
December 30th, 2010
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No, I’m not talking about the super sensational club hit called Barbra Streisand by Duck Sauce, but the promotional effect. It all started with a National Geographic Photographer taking pictures of the California coastline for the California Coastal Records Project, and apparently a picture of Barbra Streisand’s secret mansion was snapped unknowingly. The diva sued [...]
The Last Advertising Agency On Earth [VIDEO]
March 21st, 2010
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To follow up on my previous post about The End Of Advertising Agencies and The Beginning of the DIY Small Business Owner…. I couldn’t agree more: The Last Advertising Agency On Earth from FITC on Vimeo .
