January 4th, 2011
A friend of mine and fellow PPC analyst asked me if I had noticed any difference in the performance of my PPC search volumes in the last few months. While things seemed to be normal on the results end, they were significantly off my projections, in the bad way.
For those of you that do not follow such nerd-dom, it is worth restating that in mid September Google changed the way the Adwords Keyword Tool compiled data. Simply put, the end result of your PPC campaigns did not change, but the estimate of the data from the Keyword Tool will now be significantly reduced. This is because the search volume estimate is now coming from google.com results only, not the included partners like ask.com and aol.com.
This is significant because certain people use certain search engines. I have noticed for years that Yahoo is used by older generations and depending on your keywords, and ad copy, your click through rate will show that.
It is always important to get a second opinion with other tools like wordtracker and using your own analytics. At the least, update your projections based on the new data.
December 30th, 2010
No, I’m not talking about the super sensational club hit called Barbra Streisand by Duck Sauce, but the promotional effect. It all started with a National Geographic Photographer taking pictures of the California coastline for the California Coastal Records Project, and apparently a picture of Barbra Streisand’s secret mansion was snapped unknowingly. The diva sued the photographer to remove the image and essentially put the address of the secret mansion on public record. Oops.
Overzealous lawsuits are common in the US, especially by those with cash and no brains, but there is an interesting effect with lawsuits other than your secret mansion being exposed: Links. I know it sounds ridiculous, but they tend to be juicy back links. Everyone loves to point out ridiculous lawsuits like chubby girls suing McDonald’s for their food choices and robbers suing their victims for injuries, and naturally they get passed around quickly.
That is why I was not too surprised to see SEO Book list Suing Google as their #62 link building suggestion. Yes, it works, but they rightly put “Proceed with Caution” nearby.
It seems that useful, relevant content would be the way to go. I say grow up, stop externalizing your link building efforts to the courts and learn to take responsibility for your decisions. If you do get those links, I hope you spent just as much money on content, if not more.
August 29th, 2010
I was tinkering around in PHP for hours until I stumbled upon this perfect post for editing your WordPress theme to ignore certain pages. Great time saving tip!
May 25th, 2010
Let’s say you’ve got your master list of keywords, for SEO or Adwords all ready to go. If you’ve done your homework, and read the Long Tail, you know that you should have a few thousand keywords. They’re primed, relevant and sure to please the Adwords Quality Score and you need to copy these in a more text friendly manner for say, meta keywords tag. This is something so small, but can take up so much time if you don’t know how to do it.
Converting Excel lists, to comma lists can be time consuming without such a simple trick
- Take your long list, and copy it into a blank Notepad document.
- Select All and copy it again into a Word document.
- Use Find and Replace to find “^p” without the quotes, and replace with “, ” without the quotes. I suggest putting a space after the comma to separate the values.
- Hit Replace All.
Now you have the Excel list, converted to a more user friendly view that is more helpful for meta keywords and backing up long lists. Want to convert back? Just switch the two values in Find and Replace.
May 15th, 2010
I just got the Android 2.1 update on my UK Motorola Milestone (identical to the
- Motorola Droid Milestone 2.1 Update Multimedia Station Crash Fixed
Motorola Droid, aside from some loaded software, and being GSM) and it fixes a ton of little things and add some nice new features that users have been requesting. But the moment I put it into my Droid dock (which is awesome for space savers like myself) it immediately crashed the dock/station application. Here’s the fix, which for some reason is nearly impossible to find in English. If for some reason you would rather read it in Portuguese, it is available here.
From the Home Screen go to Settings > Applications > Manage Applications
Select Menu Button > Filter -> All
Select “Base Multimedia” or “Multimedia Station” and select Clear Data.
Go back to the Home Screen and insert the handset into the dock.
Voila, no crash!
April 28th, 2010
Honestly, Steve Jobs losing his mind. All this has happened in the last month or so:
1) Apple puts ridiculous restrictions in section 3.3.1 on what platform iPhone apps can be written on. This isn’t a platform killer, but it sure is asking for platform cancer. Sure, the best apps usually aren’t written on the native platform, but this is really a high stakes move.
2) A college age guy finds the prototype for the next gen iPhone (left by Apple engineer Gray Powell) on the floor of a bar in Redwood City, CA, and sells it to Gizmodo (awesome tech blog) for $5,000. Not more than a week later after they post the pics, representatives from Apple show up at the house and get stopped by a room mate. Two days later, the top editor at Gizmodo Jason Chen gets his house searched and computers, cameras, mobile phones, American Express bill, bank checks and the iPhone prototype (assumed) raided by a combination of law enforcement agencies.
3) Apple bans apps that make fun of public figures. Are you kidding me? If the App Store was a news paper, there would be no political cartoons, no op eds of sarcasm and only information you were supposed to see. Wow.
4) Steve Jobs, the CEO who is known for personally emailing customers, told one person that if they wanted porn on their phone, they should get an Android phone. Well Steve, I have an Android phone and it turns out that it does have porn available. It also has EVERYTHING AN IPHONE HAS. Here’s the kicker though, Apple’s App Store is considered way to raunchy by the Parents Television Council to be for kids. Of all networks, Fox News gives you the dirt on what’s still available.
Wow, what a rough month for Apple.
March 21st, 2010