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		<title>The 10 Technologies That Will Rock 2010&#8230; Or Fizzle</title>
		<link>http://www.benjaminroyce.com/2010/01/the-10-technologies-that-will-rock-2010-or-fizzle/</link>
		<comments>http://www.benjaminroyce.com/2010/01/the-10-technologies-that-will-rock-2010-or-fizzle/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:47:50 +0000</pubDate>
		<dc:creator>Benjamin</dc:creator>
				<category><![CDATA[Blog Posts]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[geo]]></category>
		<category><![CDATA[html5]]></category>
		<category><![CDATA[mobile transactions]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[realtime]]></category>
		<category><![CDATA[social CRM]]></category>
		<category><![CDATA[tablet]]></category>

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		<description><![CDATA[TechCrunch just posted an article about the next 10 technologies that are supposed to rock &#8217;10. The list is: The Tablet PC Geo Realtime Search Chrome OS HTML5 Mobile Video Augmented Reality Mobile Transactions Android Social CRM I&#8217;ll give Erick Schonfeld credit for coming up with a good list, and a great title too (which [...]]]></description>
			<content:encoded><![CDATA[<p>TechCrunch just <a href="http://www.techcrunch.com/2010/01/01/ten-technologies-2010/" target="_blank">posted an article</a> about the next 10 technologies that are supposed to rock &#8217;10. The list is:</p>
<ol>
<li>The Tablet PC</li>
<li>Geo</li>
<li>Realtime Search</li>
<li>Chrome OS</li>
<li>HTML5</li>
<li>Mobile Video</li>
<li>Augmented Reality</li>
<li>Mobile Transactions</li>
<li>Android</li>
<li>Social CRM</li>
</ol>
<p>I&#8217;ll give <a href="http://www.techcrunch.com/author/erick/" target="_blank">Erick Schonfeld</a> credit for coming up with a good list, and a great title too (which I completely stole) but there are a few emerging on this list that won&#8217;t rock 2010, in fact they&#8217;ll probably flop and be found on eBay shortly.</p>
<p>First, the <strong>Tablet PC</strong> has been around for a while and hasn&#8217;t blown up in a good way yet. They are still too heavy for ease of use and the term <em>tablet</em> doesn&#8217;t help any. I&#8217;m thinking of the Flintstones&#8230; Let&#8217;s also remember that thinner tablets are improvements, but that doesn&#8217;t always mean much lighter. Think of the weight of the iPhone 3GS at 135 grams, and the new <a href="http://www.computerworld.com/s/article/9143107/Apple_s_tablet_will_use_Verizon_s_3G_network_sources_say" target="_blank">Apple iSlate tablet is reported to have a 10 or 11 inch screen</a>. Assuming similar technology, and let&#8217;s hope that it is more than a glorified iPhone, at 16:9 aspect ratio this will make it at least (with generous assumptions) double the weight of the iPhone. With a screen that won&#8217;t be very productive due to size and the obvious laptop competition it seems like a good idea in theory, but in practice will <a href="http://www.forbes.com/2007/07/06/apple-amazon-myspace-ent-manage-cx_ws_0709dump.html" target="_blank">suffer the same fate as the Segway</a>. UPDATE: Lenovo may have a <a href="http://www.informationweek.com/news/security/storage/showArticle.jhtml?articleID=222200636&amp;subSection=News" target="_blank">hybrid laptop/tablet that might defy my prediction</a>.</p>
<p><strong>Geo</strong> is great, useful and the infrastructure is already there, and definitely will &#8216;Rock 2010&#8242;.</p>
<p><strong>Realtime Search</strong> &#8211; Already underway and if search providers can manage to rank them like normal search results perhaps by scanning the included links to prevent erroneous Twitter keyword stuffing then we will see the true live web come to life.</p>
<p><strong>Chrome OS</strong> is slated to be a huge deal, but not everything Google touches turns to gold; <a href="http://searchengineland.com/why-google-radio-ads-failed-19018" target="_blank">remember Google Radio Ads</a>? Chrome Browser has done well and recently surpassed Safari, Apple&#8217;s browser that made a splash a few years ago. Some issues with Windows 7 and Adobe Flash have plagued it but they tend not be widespread.</p>
<div class="wp-caption aligncenter" style="width: 366px"><a href="http://www.techtree.com/India/News/Chrome_Whizzes_Past_Safari_Market_Share/551-108469-643.html"><img title="BenjaminRoyce.com - Safari vs Chrome Market Share from TechTree" src="http://www.benjaminroyce.com/images/safarichrome.JPG" alt="BenjaminRoyce.com - Safari vs Chrome Market Share from TechTree" width="356" height="221" /></a><p class="wp-caption-text"> Safari vs Chrome Market Share</p></div>
<p><strong>HTML5</strong>? Look, I am a bona fide computer nerd, but even I find this stuff boring. It may perform well, but no one is going to jump up and down about how great HTML5 is. I doubt it will <em>rock</em> 2010, but will merely go as planned.</p>
<p><strong>Mobile Video</strong> &#8211; Verizon Wireless (US) has been trying to push this for years and it has done OK, but doubtful it will <em>rock </em>2010. Mobile screens are too small to enjoy worthwhile content (and ad space) and coupled with poor sound quality it is less likely to engage users/viewers with the intensity of their new 50 inch flat screens.</p>
<p><strong>Augmented Reality</strong> will be huge. Couple this with Google Maps and their famous Street View, you have a whole new platform. Much like Second Life was hyped for a while, Augmented Reality will be your first life, digitized and layered with more information that you ever need to know. Add Geo into the mix and it&#8217;s <em>barely </em>virtual reality, it&#8217;s just <em>better</em> reality.</p>
<p><strong>Mobile Transactions</strong> are close, but I&#8217;m guessing 2011. It must be remembered that anyone that has worked the phone banks at a successful dot com will tell you over and over again that people use their mobile phones to call to order a product they see on the internet right in front of them. Credit card fraud is an issue and the same psychology will apply to their phones. Just a note to those that do this: Every order that is placed over the phone gets processed online anyway. Do you think they mail in their credit card requests?</p>
<p><strong>Android</strong> &#8211; I personally LOVE Google&#8217;s mobile phone OS, Android. Why will it <em>rock</em> 2010? It has an open platform, great interface and it is light years ahead of Blackberry and Palm. It beats iPhone in most user tests (once the branding aspect is removed), and <a href="http://ow.ly/TsVD" target="_blank">it is on the same path as Windows to beat Apple again</a>.</p>
<p><strong>Social CRM</strong> &#8211; Customer Relationship Management is hard enough already, but the <a href="http://en.wikipedia.org/wiki/Online_disinhibition_effect" target="_blank">disambiguation effect</a> makes it harder to please someone. Helping customers on Twitter is great, but it is the equivalent of yelling across the room to help someone with a private problem. There is a right way and a wrong way to do it. This will be the future of CRM, but <em>2010</em> is a bit early to call it <em>rockin</em>&#8216;.</p>
<p>So the<strong> <span style="text-decoration: underline;">5</span> Technologies That Will Rock 2010?<br />
</strong></p>
<ol>
<li>Geo</li>
<li>Realtime Search</li>
<li>Chrome OS</li>
<li>Augmented Reality</li>
<li>Android</li>
</ol>
<p>The others? Nah&#8230;.</p>
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