BenjaminRoyce.com - A Portal For New Media, Tech and Small Businesses by Benjamin Royce » europe http://www.benjaminroyce.com I sort through the nerd stuff, so you don't have to. Mon, 12 Dec 2011 00:42:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Women Now Dominate European Online Retail http://www.benjaminroyce.com/2010/02/women-now-dominate-european-online-retail/ http://www.benjaminroyce.com/2010/02/women-now-dominate-european-online-retail/#comments Thu, 11 Feb 2010 23:57:19 +0000 Benjamin http://www.benjaminroyce.com/?p=169 Over 61% of online transactions in Europe were initiated by women in 2009. This is in direct contrast to 44% in 2007. Men still dominated travel and services online, but electronic retail now a majority female sector. Data based on some 8 million transactions, not surveys shows that the demographics of online retailing are not just changing, but are correcting for the vacuum of products for women that were not making it online.

The fact is that technology is unnecessarily dominated by men, and the products they produce are reflective of that imbalance. 2009 proved to start correcting that imbalance because of innovation in delivery technology and analytics research. It was about time that female dominated product categories had their moment online.

The real question from here on is, will that number stay relatively similar? Is this a surge to stay or will women continue to dominate online retail?

You can download the full Press Release from Deutsche Card Services here:

http://www.deutsche-card-services.com/en/company/press-room/latest-news/latest-news-detail/article/e-retail-report-frauen-dominieren-den-online-handel.html?tx_ttnews[backPid]=181&cHash=97f3ab4f21

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