I’m writing this from AJ Bombers, a relatively new restaurant (almost 2 years old) in the famous and entrenched Water Street neighborhood of Milwaukee’s downtown. For those of you that don’t know of Water Street, it is the magnificent (half) mile of drinking, and specifically beer. It is usually populated by Marquette University students and [...]
Posts Tagged ‘marketing’
Google’s Keyword Tool Explained
January 4th, 2011
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A friend of mine and fellow PPC analyst asked me if I had noticed any difference in the performance of my PPC search volumes in the last few months. While things seemed to be normal on the results end, they were significantly off my projections, in the bad way. For those of you that do [...]
The Streisand Effect and Why Lawsuits Are Considered A Marketing Tactic
December 30th, 2010
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No, I’m not talking about the super sensational club hit called Barbra Streisand by Duck Sauce, but the promotional effect. It all started with a National Geographic Photographer taking pictures of the California coastline for the California Coastal Records Project, and apparently a picture of Barbra Streisand’s secret mansion was snapped unknowingly. The diva sued [...]
The Psychology of Marketing at Conventions and Trade Shows
January 9th, 2010
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As I write this, there are thousands of tweets containing the trending topic of CES or the Consumer Electronics Show. This mecca of gadgets, laptops, and basically anything running on electricity is the focal point of any geek’s life this week, and so it should be. As I read about the interesting news that EVERYBODY [...]
