BenjaminRoyce.com - A Portal For New Media, Tech and Small Businesses by Benjamin Royce » retail http://www.benjaminroyce.com I sort through the nerd stuff, so you don't have to. Mon, 12 Dec 2011 00:42:52 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Layar Augmented Reality: Not Only Fun, But Necessary For Local Business [VIDEO] http://www.benjaminroyce.com/2010/02/layar-augmented-reality-not-only-fun-but-necessary-for-local-business-video/ http://www.benjaminroyce.com/2010/02/layar-augmented-reality-not-only-fun-but-necessary-for-local-business-video/#comments Fri, 12 Feb 2010 16:09:58 +0000 Benjamin http://www.benjaminroyce.com/?p=201 Layar is a mobile app that I have been playing with for Android Mobile Phones. Basically it uses your camera, GPS location, compass and accelerometer to calculate which way you are facing, and from where, to tell you web information on places near you and in what direction.

Wikipedia is the obvious ‘layar’ to play with. It was easy and really fun to drive with it (passenger seat of course) and point my camera in a certain direction and get city data, local legends and other strange things that Wikipedia has. Layar also has local search and layers for bars, clubs and restaurants.

This makes it very important to be easily searchable, locatable and listable online for any business. I walked through London’s north west side with Layar and got tons of recommendations based on searches. But of course, non-tech savvy business owners were nearly impossible to find even on their door step. This isn’t Layar’s fault, it’s the business’s.

You can see more at http://www.layar.com or of course download it from Android Market and the Apple App Store.

]]> http://www.benjaminroyce.com/2010/02/layar-augmented-reality-not-only-fun-but-necessary-for-local-business-video/feed/ 0 Women Now Dominate European Online Retail http://www.benjaminroyce.com/2010/02/women-now-dominate-european-online-retail/ http://www.benjaminroyce.com/2010/02/women-now-dominate-european-online-retail/#comments Thu, 11 Feb 2010 23:57:19 +0000 Benjamin http://www.benjaminroyce.com/?p=169 Over 61% of online transactions in Europe were initiated by women in 2009. This is in direct contrast to 44% in 2007. Men still dominated travel and services online, but electronic retail now a majority female sector. Data based on some 8 million transactions, not surveys shows that the demographics of online retailing are not just changing, but are correcting for the vacuum of products for women that were not making it online.

The fact is that technology is unnecessarily dominated by men, and the products they produce are reflective of that imbalance. 2009 proved to start correcting that imbalance because of innovation in delivery technology and analytics research. It was about time that female dominated product categories had their moment online.

The real question from here on is, will that number stay relatively similar? Is this a surge to stay or will women continue to dominate online retail?

You can download the full Press Release from Deutsche Card Services here:

http://www.deutsche-card-services.com/en/company/press-room/latest-news/latest-news-detail/article/e-retail-report-frauen-dominieren-den-online-handel.html?tx_ttnews[backPid]=181&cHash=97f3ab4f21

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